![]() The company that once tweeted “ Love is sharing a password” five years ago now specifies that if freeloaders outside your household want Netflix, they’ll have to pay for a new account. This is the biggest change, the seed from which the other rules sprout and multiply. Giving your log-in to people outside your home is officially no bueno. Hidaka pointed to what the company shared on its last earnings call in January: “Later in Q1, we expect to start rolling out paid sharing more broadly.” Here’s what you can expect as those changes roll out in the coming weeks and months:ġ. ![]() and other markets will have to wait a while longer for the changes. This time a blog post announced the changes with instructions for how to manage account access and devices, transfer profiles, and buy access for an additional user. On February 8, the same rules rolled out to Canada, New Zealand, Portugal, and Spain - the first expansion of its so-called “paid sharing” plan since it began testing in Chile, Costa Rica, and Peru in 2022. When does Netflix’s password sharing end and paid sharing begin? ![]() and other markets, perhaps sooner than some users would prefer. If you popped open the rules for the three Latin American markets where measures were already in play, that language remained, and they’re a signal that changes are a-coming for Netflix in the U.S. These include forcing users to verify their home-streaming devices every 31 days and streaming devices they travel with on seven-day intervals. “We have since updated it.” The mistaken update put the rules on support pages worldwide, leading users to believe that Netflix was rolling out its stricter log-in practices across the board ASAP. “For a brief time on Tuesday, a help center article containing information that is only applicable to Chile, Costa Rica, and Peru went live in other countries,” said Netflix’s communications director, Kumiko Hidaka. On January 31, the company published what it described as an erroneous update to support pages worldwide with new details on how account verification works, causing confusion and panic for anyone bumming passwords (or, as some of us do it, managing a massive spreadsheet with multiple streaming accounts shared among four to five streaming anarchists dear friends and family members). But it’s also running into hiccups along the way. After months and months of buildup, international market testing, and no small amount of subscriber hand wringing, Netflix is preparing to put the squeeze on users who hang onto their ex’s, older sibling’s, or parents’ account credentials for years on end. Read below for how that will will work for you if you have a Netflix account. Update, April 18, 5:15 p.m.: Netflix announced in its quarterly earnings letter to shareholders that it expects to implement its “paid sharing” program - the password-sharing crackdown - in a broad rollout that includes accounts in the United States by the end of June.
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